Scene Setting
A grey afternoon in Plateau Mont‑Royal. Rain slants across the sidewalk. Someone pauses under the awning, hood up, silhouette softened. The Ripstop Logo Applique Pullover Hood (Navy) shielding more than just their hair.
Product Description
This navy hooded pullover from Butter Goods is a statement in texture and restraint. Built from a sturdy 12 oz (≈ 380 gsm) cotton/poly fleece blend, it feels like a blanket with muscle, warm, structured, ready to weather. Across the chest: a ripstop canvas applique edged with direct embroidery, giving the logo presence without screaming. The cut is boxy and cropped, with a relaxed hem that flutters just above the hips. The shorter length plays with proportions, letting the hood, the applique, the silhouette each share the spotlight.
This is streetwear with intentional weight: not bulky, but emphatic.
Highlights & Technical Notes
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Fabric: 12 oz (380 gsm) cotton / polyester fleece — thick and insulating
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Applique & Branding: Ripstop fabric applique on front, outlined with direct embroidery
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Fit / Silhouette: loose, boxy cut with relaxed hem and shorter length
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Color: navy (deep, versatile, able to read as dark blue or charcoal in certain light)
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Design Touch: the combination of rigid applique and soft fleece gives contrast in both texture and tension
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Care & Wear: break in gently; wash cold inside out to preserve applique integrity