SCENE SETTING — EXT. SCHOOLYARD. 1:30 P.M.

The Village PM 1.30PM Black/White Canvas waits beside a skateboard on warm concrete. Lunch ended eleven minutes ago. Nobody seems particularly concerned.

PRODUCT DESCRIPTION

EXT. SIDE STREET — AFTERNOON

The Village PM 1.30PM Black/White Canvas is a skate shoe built around a rather specific objective: keep the foot close to the board and the rubber exactly where a skater needs it.

Its canvas upper is wrapped with Village PM’s Rubber Glove Technology—a soft, sticky natural rubber construction manually formed around the foot for a precise fit. It isn’t vulcanized. It isn’t a cupsole. It occupies its own slightly peculiar category and breaks in quickly.

The asymmetrical shape follows the foot closely through the toe, helped along by extended, slightly asymmetrical lacing. A rubber rand covers the forefoot for consistent flick.

Underfoot, a drop-in EVA midsole puts more cushioning at the heel for impact protection, then gradually gets slimmer toward the forefoot for greater board feel. The rubber outsole is durable without requiring a lengthy diplomatic negotiation before it becomes comfortable.

Fit is mostly true to size. Wider feet may find it snug; going up half a size is recommended when between sizes.

PRODUCT HIGHLIGHTS & TECHNICAL NOTES

• Canvas upper

• Natural rubber construction

• Rubber Glove Technology with manually wrapped rubber

• Soft, sticky rubber designed for consistent flick and fast break-in

• Asymmetrical precision fit shaped closely around the toes

• Slightly asymmetrical extended lacing

• Rubber rand wrapped around the forefoot

• Drop-in EVA midsole

• Thicker heel cushioning for impact protection

• Slimmer midfoot-to-forefoot midsole for board feel

• Durable rubber outsole designed to break in easily

• Mostly true-to-size fit

• Wider feet may prefer a half size up