Mehrathon

Mehrathon is a Montreal-based skatewear and streetwear brand (and distribution outfit) rooted in ’90s skate culture, pop-culture humor, and community-driven creativity. Founded by the Mehra brothers — combining their surname with a nod to an ’80s skate crew — Mehrathon operates with one foot in classic skate heritage and the other in fresh, local style.

What Defines the Mehrathon Brand

• Skate & Local Roots: Mehrathon was born out of the Montreal skate scene, giving it authentic ties to Canadian skate culture and community.

• ’90s-Inspired Aesthetic & Humor: Their designs draw heavily on 1990s pop culture, blending nostalgic vibes with irreverent graphics and humor. 

• Support for Local Artists & Skate Community: Mehrathon collaborates with local artists and showcases national skateboarders, emphasizing community and creativity over commercialization.

• Versatile Offerings: From tees, hoodies, and accessories to collaborations and curated distributor work, Mehrathon balances being a brand and a hub for skate & street wear.

• Independent & Distribution-Minded: As both a brand and a distributor, Mehrathon brings diverse skate and lifestyle brands into Canada — giving itself a dual role that supports skate culture domestically.

Why We Gravitate Toward Mehrathon

Mehrathon resonates with skaters and streetwear fans who value authenticity, heritage, and individuality. It’s not about flash — it’s about representing a real skate community with roots in Montreal, built on camaraderie, humor, and a love for the board. Whether you’re skating streets or just repping urban style, Mehrathon offers pieces that feel familiar, honest, and built with genuine heart.