Obey Clothing
Obey Clothing is the streetwear label founded by artist Shepard Fairey, built from the influential âObey Giantâ art campaign and rooted in counterculture, skateboarding, punk, and political expression. Launched in 2001, Obey was created to merge Faireyâs bold graphic language with everyday apparel â balancing message-driven artwork...
Obey Clothing
Obey Clothing is the streetwear label founded by artist Shepard Fairey, built from the influential âObey Giantâ art campaign and rooted in counterculture, skateboarding, punk, and political expression. Launched in 2001, Obey was created to merge Faireyâs bold graphic language with everyday apparel â balancing message-driven artwork, accessible streetwear, and a DIY creative spirit.
What Defines the Obey Clothing Brand
Artist-Led & Message-Driven:
Obeyâs identity is shaped by Shepard Faireyâs signature aesthetic â propaganda-inspired graphics, political themes, and bold visual storytelling drawn directly from his art practice.
Graphic-Heavy Streetwear:
The brand is known for strong imagery, stencil-style prints, and culturally charged graphics that remain central to every seasonal collection.
Workwear Meets Street Culture:
Obey blends heavy-duty fabrics, utilitarian silhouettes, and functional construction with the visual language of skateboarding, punk, and printmaking.
Cultural Commentary at Its Core:
Rather than relying on trends, Obey uses clothing as a platform to spark dialogue around power, justice, activism, and social awareness.
Versatile Collections:
From graphic tees and fleece to cut-and-sew outerwear, accessories, and art-driven collaborations â Obey offers a wide range of everyday pieces unified by a strong creative voice.
Why We Choose Obey
Obey appeals to people who want clothing with purpose â pieces that blend bold visuals with cultural awareness and personal expression. Whether you connect with the art, the activism, the skate influence, or simply the graphic style, Obey delivers apparel that feels meaningful, wearable, and unmistakably unique. For anyone who values creativity, independence, and a brand with something to say, Obey remains a defining name in modern streetwear.
