Polar Skate Co.

Polar Skate Co. is an independent skate brand founded in 2011 by Swedish pro skater Pontus Alv. Based in Malmö, Polar has become one of the most influential brands in modern skateboarding — known for its artistic direction, unique team, and unmistakable visual identity. With a focus on creative expression, high-quality apparel, and European skate culture, Polar has shaped a distinct movement within global skateboarding.

What Defines the Polar Skate Co. Brand

Creative Direction & Art-Driven Identity:
Pontus Alv’s artistic background shapes Polar’s entire aesthetic — from hand-drawn graphics and experimental videos to the brand’s iconic stroke logo.

Influential Skate Films:
Polar’s videos (like I Like It Here Inside My Mind and The Strongest of the Strange) are known for their creativity, layered storytelling, and unmistakable visual style.

European Skate Roots:
Rather than mimicking U.S. skate culture, Polar embraces a uniquely European perspective — street spots, architecture, and a raw DIY spirit.

High-Quality Cut & Sew Apparel:
Beyond graphics, Polar produces some of the best silhouettes in skate apparel: the Big Boy jeans, Work Pants, structured sweaters, custom cuts, and premium materials.

Distinct Team & Style:
With riders known for creativity and individuality, Polar’s team personifies the brand’s energy — expressive, stylish, and refreshingly different.

DIY Spirit & Authenticity:
Polar champions independent thinking, spot building, and self-made skate culture — values that attract skaters who care about more than just trends.

Why We Choose Polar Skate Co.

People gravitate toward Polar because it feels authentic, thoughtful, and artistically driven. The clothing fits well, the graphics feel personal, and the brand’s videos and riders push a style of skateboarding that’s more expressive than competitive. For skaters and creatives who want something with depth, originality, and soul, Polar Skate Co. continues to stand out as one of the most influential brands of its era.