SECTION 35 is an indigenous-owned and operated streetwear brand founded with a shared vision and mission to create a platform that embraces not only diversity but allows a creative space for people to come together as one. With that in mind, SECTION 35 was created as a means to collectively blend art, culture, and lifestyle through streetwear to break down the walls surrounding outdated social norms, create conversation, bring awareness and unify communities.

The name SECTION 35 stems from Section 35 of the Canadian Constitution, which recognizes and affirms indigenous and treaty rights in Canada. The logo is called the Talking Feather, which when held in your hands represents you being able to speak your Truth.